During our 30 years of communications experience, we have found that comprehensive planning is an invaluable resource for maintaining identity consistency in all outreach endeavors. With a wealth of knowledge, experience and personal relationships acquired and strengthened, we know that the planning process will bring your business a comprehensive identity program, with a well-designed web presence, social media, media relations and community relations components.
We believe that for business results to be achieved, there must be a marriage between “New Media” and “Traditional Media.” To achieve maximum results for you, we will combine efforts to establish your business as a leader both online and off.
Our approach is to provide a comprehensive plan relying on community building, media relations, social media and an increased web presence. This includes a well-designed website backed by comprehensive analytics, a community relations campaign with a targeted media focus, and collateral materials to facilitate this approach.
We will determine how you should be positioning your business for maximum public interest; to uncover stories in your business that will resonate with media and social audiences; to craft compelling messaging for public-facing platforms; and to uncover your most compelling differentiators to draw media attention and genuine community engagement.