Welcome to Margaret Croom's Portfolio

This is a side hustle and always will be.  The site was created with a friend, Cyndy Hoenig, who is a PR guru. I write communication strategy for all types of businesses. I also have a DIY Communication Strategy Template for DIY PR and Marketing business owners.

- Led a dynamic team comprising five full-time marketing professionals and coordinated with three external paid agencies, ensuring seamless integration and strategic alignment.

- Oversaw the deployment and public representation of an online enterprise system, catering to both business-to-business (B2B) and business-to-consumer (B2C) segments.

- Crafted and executed comprehensive marketing and sales strategies, aligning with corporate goals, and led the development of workshops and online courses to support these objectives.

- Advanced and optimized email marketing campaigns for a 500,000-subscriber list, spearheaded mobile app development, and strategized the user journey to enhance product acquisition.

 - The home page of https://www.ewomennetwork.com/ has changed over the years, but all the pages for this extensive site/portal were written by me. Pictures have been updated over the years and colors, but the actual content and layout of the site was from yours truly. 

- Worked extensively with SemRush on Keyword Research, Content SEO & Marketing, Competitor Analysis, Rank Tracking, Content Optimization for new SaaS website. 

- CEO Sandra Yancey sells courses periodically for members to purchase. I wrote and illustrated the courses based on her monumental amount of content over the years. I also set up the sales channel.  The courses are proprietary and only are sold for specific time periods.  A few of the courses were Sales Mastery, How To Create a Course, RISE Tool, and How To Create and Monetize A Podcast.

-EWNPodcastNetwork. The website and program was created, promoted and managed by me. Sandra Yancey was the salesperson extraordinaire behind it. Once a year, she taught a course for members and from that, new podcasters were created and paid to work with eWomenNetwork to promote and help them manage the business side of it.

Dr. Joan Rosenberg is an expert psychologist, master clinician, trainer and consultant, as well as a professor at Pepperdine within the Psychology PhD program. She wrote a book in 2019 that I helped her launch. I created and maintained her email marketing, as well as wrote her email newsletter.  The blog is the content of the email.  I grew her email database from 2,500 to over 26k from 2018 to 2/2020. She also absorbs subscribers from the many podcasts she is invited to participate in.

I do not currently maintain Dr. Rosenberg's website and it seems to be in need of housekeeping. However, for copywriting viewing, you can read one of the many blogs I wrote - https://drjoanrosenberg.com/book-series-13-how-is-vulnerability-your-greatest-emotional-strength/

Nosey Parker was a character I created for a specific audience of female shoppers. She was an influencer before influencers were a thing. 70% of women shop for convenience and price.  Nosey Parker's audience shopped for quality and brand name. I worked with 225+ retail stores and services to create a niche marketing tool in the Spokane, WA and Oklahoma City, OK metro's.  Both markets grew their Facebook audiences via Nosey Paker promotions, as well as yearly guidebooks that were given to shoppers with purchase, from the retail establishments.  The Visitors Bureau of Oklahoma used the guidebooks, as well as invited me to accompany them to SXSW in 2012. Nosey Parker was created in 2008 and I moved on to other things in 2016. As Director of Digital Marketing, eWomenNetwork ask me not to do both. 

 ACCOLADES AND LEADERSHIP

• Selected by salesforce.com as a small business analyst for Dreamforce 2014

• Mentored at 3 Startup Spokane Weekends and brought Ignite to Spokane. 

• Coordinated fundraising efforts of small boutique businesses for nonprofit entities in Spokane with my Nosey Parker Guidebook.

• Spokane, WA Top Blogger 3x’s

• NYU WE2 2012 Top 250 Women Entrepreneur Program

At the present time, all the illustrations created over 8 years are being transformed into NFT's and will be incorporated in a lifestyle brand called TheShoppingAddict.com, where women will be able to shop based on their personality (astrology-based).  This is a work in progress and should be finished in 2024.

Net Direct Auto Sales is an independently owned and operated pre-owned dealership specializing in Lifted Trucks, Jeeps, and SUVs.  They brought me in to retrain their 'used car salesmen' into 'inventory specialists'.  Their primary customer comes from searches online and the storied 'used car salesman' disposition wasn't going to work with the search savvy public. I also wrote their training playbook.  It is proprietary, so I'm allowed to post it.  

The Washington Government Entity Pool wanted to rebrand to a 'one word name' to compete with other insurance entities that used one word names. They chose my 'creation' after weeks of research and interviewing their clients.  They are now ENDURIS.

• Oversaw two significant multi-division accounts utilizing Momentix enterprise software (B2B SaaS), successfully upselling $1 million in new business. This key achievement contributed to the acquisition of the startup by Codelab.

• Conceptualized and managed the execution of enterprise deployment plans, overseeing marketing initiatives, resource allocation, and communication strategies. Additionally, maintained the company's online presence and directed trade show participation.